Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usable.
Usability is something you shouldn’t take for granted. If you make your website more usable, people will have a better experience, which will cause them to come back.
To show you how to make your site more usable, I’ve created an infographic that breaks down the 8 techniques you need to follow.
Click on the image below to see a larger view:
Click here to view an enlarged version of this infographic.
Conclusion
If you are trying to grow your business, don’t just focus on increasing your traffic. By making your website and your product more usable, you’ll see a growth in your revenue.
I remember the early days in both of my companies, Crazy Egg andKISSmetrics. Crazy Egg grew at a much faster pace than KISSmetrics, even though we did a better job marketing KISSmetrics.
Why? Because Crazy Egg was a more usable tool. Customers would email us saying, “I love Crazy Egg. It’s such a powerful yet easy to use tool!” This helped with word of mouth marketing, which significantly spurred the company’s growth.
In what other ways can you make your site more usable?
Embed This Image On Your Site (copy code below):
<div style=”clear:both”><a href=”http://www.quicksprout.com/2014/08/08/8-ways-
Source: 8 Ways to Improve the Usability of Your Website BLOG
Author: NEIL PATEL
Referenced site: http://www.quicksprout.com/2014/08/08/8-ways-to-improve-the-usability-of-your-website/