The True Cost of Building and Managing a WordPress Website

In any description of WordPress features, there’s one word you’re sure to see: Free. This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free. A casual content producer could even sign up at WordPress.com and run their...

The Email Marketing Advantage for Small Businesses

Sometimes, in an attempt to target new customers, small businesses tend to ignore existing clients. Although it might take a fair bit of convincing on the part of designers, most small businesses eventually create an email marketing campaign to leverage existing...

What Is Email Marketing?

Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to...

Email Marketing: How to Push Send and Grow Your Business

Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a...

10 Steps To E-mail Marketing Success!

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context, the percentage of users who operate email account far exceeds those who are on any given social media...