What Is Email Marketing?

Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to...

Email Marketing: How to Push Send and Grow Your Business

Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a...

10 Steps To E-mail Marketing Success!

E-mail marketing is still one of the most direct platforms for reaching and targeting existing customers and prospective leads. Whether in a B2B or B2C context, the percentage of users who operate email account far exceeds those who are on any given social media...

22 Social Media Marketing Solutions for Small Businesses

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their ownmarketing tools — Twitter targeted ads, Facebook Pages,Google+ Local and Pinterest Promoted Pins,...

How To Balance Usability and Design When Building a Website

It is all about perception when we talk about ugliness and beauty in web design. My ‘ugly’ may be your ‘beauty’ and vice versa, but how does it happen that many usable websites are ugly for the majority of users? ‘Usability comes first’ is a true rule of website...